_ WHY YOU SHOULD WORK WITH ME

Skills & Experience

Skillset

Digital

Digital Marketing Strategy
- As Online Marketing Manager, I worked on Swiss Life's digital marketing strategy.
- As Marketing Manager at Great Place to Work, I designed the digital marketing strategy for Great Place to Work including USP, content, paid and automation.
- As Content Marketing Manager I was part of the development of the Digital Marketing Strategy.
Marketing Automation
- As Marketing Manager at Great Place to Work I worked with HubSpot and implemented Active Campaign technically and with workflows.
E-Mail-Marketing
- As Marketing Manager at Great Place to Work and as Communication Manager at Mantel Digital AG I was responsible for the regular email distribution.
SEO Search Engine Optimization
- As Online Marketing Manager at Swiss Life I was responsible for the search engine optimisation SEO of Swisslife.ch. I set up the SEO strategy both technically and in terms of content.
- As Content Manager at JobCloud I was responsible for the SEO for the content and worked hand in hand with the SEO Manager.
Web-Publishing
- As Online Marketing Manager at Swiss Life I was responsible for the content creation of the home and living section and published the content on the website.
- As Marketing Manager at Great Place to Work, I created content and published it on the website.

Communication

Communication strategy
As Business Development Manager at K&W Software AG and Communications Manager at Mantel Digital AG, I created the integrated communication strategy as the basis for internal external communication.
Content Creation
- As Online Marketing Manager at Swiss Life, I worked with content creation agencies.
- As Marketing Manager at Great Place to Work, I created monthly content pieces for the blog.
- As Content Manager at JobCloud AG, I created weekly posts for job seekers.
Media Relations
- As Marketing Manager at Great Place to Work, I conducted interviews with radio stations, sent out media releases and created public reports.
- As a trainee at Radio 24, I conducted interviews as a media representative.
Training & Coaching
- As Online Marketing Manager at Swiss Life, I trained over 40 people in integrated search engine optimization (SEO).
- As Marketing Manager at Great Place to Work, I regularly trained employees in internal training sessions on marketing strategies and executions.
Intervision Problem Solving
- As a member of Kobenet - a network for communication consulting - I conducted an intervision with other participants once a quarter about challenges in their communication.

Experience

Online Marketing Manager

Swiss Life AG | September 2021 - October 2022
  • Responsible for the digital experience of the House and Living Hub on www.swisslife.ch
  • SEO responsibility for www.swisslife.ch incl. education and training of stakeholders
  • Technical support for enquiries on the digital and online channels

Marketing & Communication Officer

Great Place to Work Switzerland | March 2019 - August 2021
  • Creation and implementation of the annual marketing strategy, incl. budget and staff responsibility

  • Implementation of the marketing automation & CRM software ActiveCampaign

  • Adaptation and further development of the product portfolio and the brand presence incl. media relations, creation of POS material, online presence and event management

Business Development Manager

K&W Software AG | September 2018 - February 2019
  • Iterating existing the product offer using Business Model Canvas

  • Ensure internal and external communication using the website and newsletter

Content Manager

JobCloud AG | August 2016 - August 2018
  • Creation of blog content for the JobCoach Blog of jobs.ch/jobup.ch and jobcloud.ch (text, image & video)

  • Responsibility for content management incl. SEO optimization

  • Social media campaign management (paid & organic) incl. KPI reporting and community management

Communications Manager

Mantel Digital AG | September 2014 - Juli 2016
  • Ensuring corporate communication incl. media releases

  • Re-design and implementation of the corporate website incl. content creation in DE / FR / EN

  • Creation of product brochures, product flyers and product videos

Internship Morning Show «Ufsteller»

Radio 24 AG | January 2015 - September 2015
  • Conduct interviews, edit and prepare stories
  • Support in the improvement of work processes and procedures
  • Topic setting, organisation of studio guests and conception of radio series

Teamlead & Backoffice Agent

XAL Lighting AG | August 2010 - May 2012
  • Personnel and technical management of 3 FTEs

  • Customer acquisition, consulting, creating offers and process orders

Languages

Toolset

Content Creation

Marketing Automation / CRM

CMS (Content Management System)

SEO (Search Engine Optimization)

Analytics

Programming / Dev

Project Management

Education

M.Sc. BA in Digital Business and Online Marketing

HSLU Luzern | September 2018 - August 2020
  • Consecutive Master‘s programme with practical knowledge in online marketing and e-commerce
  • Imparting specialist knowledge with practice-oriented modules in IT and project management, business plan development, e-commerce as well as online marketing and customer relationship management.

Business Communication (Exchange Semester Berlin)

HTW Berlin | September 2015 - March 2016
  • Applying application-oriented social science, economic and design skills at the interface between business and communication

B.A. in Communication

ZHAW Winterthur | September 2013 - August 2016
  • Learning the basics in organisational communication and journalism incl. media research, media linguistics, media law and media skills

  • Deepening language skills in German, French and English

Vocational baccalaureate

EPAI - GIBS Fribourg | August 2012 - August 2013
  • Mandatory boarding school for university

  • Major in commerce and industry

Sales Specialist Federal Diploma

KV Schule Zürich | September 2009 - August 2011
  • Create sales concepts derived from corporate and marketing strategies.

  • Design of needs-oriented offer bases, implementation of operational sales planning, incl. route planning and remuneration bases

Sales Specialist Vocational Diploma

BFDHZ | August 2006 - August 2008
  • Learning the basics of consulting and sales

  • Federal certificate of proficiency