_ WHY YOU SHOULD WORK WITH ME
Skills & Experience
Skillset
Digital
Communication
Experience

Online Marketing Manager
Swiss Life AG | September 2021 - October 2022
- Responsible for the digital experience of the House and Living Hub on www.swisslife.ch
- SEO responsibility for www.swisslife.ch incl. education and training of stakeholders
- Technical support for enquiries on the digital and online channels

Marketing & Communication Officer
Great Place to Work Switzerland | March 2019 - August 2021
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Creation and implementation of the annual marketing strategy, incl. budget and staff responsibility
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Implementation of the marketing automation & CRM software ActiveCampaign
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Adaptation and further development of the product portfolio and the brand presence incl. media relations, creation of POS material, online presence and event management

Business Development Manager
K&W Software AG | September 2018 - February 2019
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Iterating existing the product offer using Business Model Canvas
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Ensure internal and external communication using the website and newsletter

Content Manager
JobCloud AG | August 2016 - August 2018
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Creation of blog content for the JobCoach Blog of jobs.ch/jobup.ch and jobcloud.ch (text, image & video)
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Responsibility for content management incl. SEO optimization
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Social media campaign management (paid & organic) incl. KPI reporting and community management

Communications Manager
Mantel Digital AG | September 2014 - Juli 2016
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Ensuring corporate communication incl. media releases
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Re-design and implementation of the corporate website incl. content creation in DE / FR / EN
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Creation of product brochures, product flyers and product videos

Internship Morning Show «Ufsteller»
Radio 24 AG | January 2015 - September 2015
- Conduct interviews, edit and prepare stories
- Support in the improvement of work processes and procedures
- Topic setting, organisation of studio guests and conception of radio series

Teamlead & Backoffice Agent
XAL Lighting AG | August 2010 - May 2012
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Personnel and technical management of 3 FTEs
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Customer acquisition, consulting, creating offers and process orders
Languages
Toolset
Content Creation
Marketing Automation / CRM
CMS (Content Management System)
SEO (Search Engine Optimization)
Analytics
Programming / Dev




Project Management
Education

M.Sc. BA in Digital Business and Online Marketing
HSLU Luzern | September 2018 - August 2020
- Consecutive Master‘s programme with practical knowledge in online marketing and e-commerce
- Imparting specialist knowledge with practice-oriented modules in IT and project management, business plan development, e-commerce as well as online marketing and customer relationship management.

Business Communication (Exchange Semester Berlin)
HTW Berlin | September 2015 - March 2016
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Applying application-oriented social science, economic and design skills at the interface between business and communication

B.A. in Communication
ZHAW Winterthur | September 2013 - August 2016
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Learning the basics in organisational communication and journalism incl. media research, media linguistics, media law and media skills
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Deepening language skills in German, French and English

Vocational baccalaureate
EPAI - GIBS Fribourg | August 2012 - August 2013
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Mandatory boarding school for university
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Major in commerce and industry

Sales Specialist Federal Diploma
KV Schule Zürich | September 2009 - August 2011
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Create sales concepts derived from corporate and marketing strategies.
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Design of needs-oriented offer bases, implementation of operational sales planning, incl. route planning and remuneration bases

Sales Specialist Vocational Diploma
BFDHZ | August 2006 - August 2008
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Learning the basics of consulting and sales
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Federal certificate of proficiency