
Copy and Video for jobs.ch
8 September 2020
Creating and restructuring the Web Appearance of greatplacetowork.ch
Rebuilding the E-Commerce Channel for GPTW
- Goal: Reflect the companies values, products and USP
- Remodeled the site structure and adapted most content
- Implemented Active Campaign as Marketing Automation tool
During my employment as a marketing responsible for Great Place to Work (GPTW) I restructured the website in order to use the website as a possible sales channel. In addition, I implemented the marketing automation tool Active Campaign and set campaigns and scoring systems in place so that the lead funneling and nurturing could be done.